| SurePayroll Announces New and Improved
Custom Payroll Service for Accountants
Enhanced Service Offers Accountants a Better Way to Offer Payroll to Small Business Clients
Chicago - June 2, 2003 -
SurePayroll, a national leader in the online payroll marketplace, today announced
the next-generation version of its Custom Payroll Service for Accountants™, which
lets accountants offer sophisticated Web-based payroll services, branded with the
accountant’s brand name, to their small businesses clients.
In the newest version of Custom Payroll Service for Accountants, accountants have access to a host of new
features that will take their payroll offering to a higher level of service and profitability. New features
include Quickbooks support; streamlined electronic setup for new accounts; support for additional pay types
and sick days; extended support for manual/ad-hoc checks and direct deposits; and improved payroll calendar
management.
Enhanced compatibility with popular software program Quickbooks eliminates the need to re-key payroll
data into small business accounting records, thereby saving time and reducing data input errors. The
integration is specifically designed for smaller businesses; it requires no training, and no significant
installation or administration. As such, accountants can continue to reap the benefits of Quickbooks while
experiencing the many advantages of SurePayroll’s payroll service.
Another notable enhancement concerns generating manual and ad-hoc payments – such as a separate
check or direct deposit for an employee bonus, commission, or award. New features let small
businesses or their accountants easily modify the withholding rates on such supplemental wages. An
entire ad-hoc payroll can be run as well, without having to conform to a pre-defined payroll schedule.
"Custom Payroll Service for Accountants has been widely embraced by accountants nationwide," said
Michael Alter, senior vice president of marketing and business development at SurePayroll. “By taking
our offering to the next level, we have made the offering even more attractive to accountants who want
to provide a great ‘anytime, anywhere’ payroll service that lets small businesses, or the accountants
who serve them, process payroll in minutes via the Web.”
The first version of Custom Payroll Service for Accountants debuted in May 2002. Accounting firms,
signing up for the service, have proven that online payroll attracts new clients, retains existing
clients, drives incremental revenues streams, and enhances cross-selling capabilities.
In contrast to traditional payroll providers, which predominantly process payroll via phone and fax and
focus on larger companies, SurePayroll’s service was designed exclusively for small business payroll
processing via the Web. SurePayroll and its accounting partners currently process over $2 billion in
small business payroll annually for over 7,500 small businesses nationwide, making it the sixth largest
payroll service in the country and the largest online payroll service in the world.
By leveraging the Internet, SurePayroll takes many of the costs out of payroll processing, thereby
allowing accountants to offer outsourced payroll processing at prices that are 30% to 50% less than
the industry average.
SurePayroll also assumes all liability for payroll errors, thereby eliminating payroll penalties,
which currently average $845 annually and are incurred by 40% of America’s small business. Direct
deposit, highly desired by small business employers, is offered at no additional fee and with 24-hour
activation notice for new employee; many traditional payroll services charge extra for direct deposit
and can take as long as three weeks to activate a new employee’s direct deposit.
The Custom Payroll Service for Accountants is attractively priced – there is a $249 annual
licensing fee. This includes full integration into the accountant’s web site and extensive
sales, marketing, and customer service support.
Accountants can sign up for the service simply by visiting www.surepayroll.com/custompayroll.
The basic Custom Payroll Service for Accountants is fully operational now. The newest version of
Custom Payroll Service for Accountants – including Quickbooks compatibility and other new
features -- will be available in July 2003.
"At SurePayroll, our goal is simple: help accountants to help their small business
clients," said Alter. "We listen to what our accounting partners want, and that’s what we give them."
About SurePayroll:
SurePayroll provides a simple, reliable and economical way for small businesses
to process and distribute payroll and taxes in minutes via the Internet. The
Company's Internet-based payroll service automates the entire payroll process,
completely eliminating the traditional processing steps that conventional payroll
services providers use. Using SurePayroll, small businesses and their employees can
initiate and access their payroll from anywhere, at any time. By leveraging the
Internet, payroll is completed in a fraction of the time, at a fraction of the cost.
SurePayroll is a privately held company based in
Skokie, IL. SurePayroll’s customer base number in the thousands and includes
payroll customers in all 50 states. In addition to providing payroll services
directly to small business, SurePayroll also provides a private label payroll
service that is used by numerous accounting firms and community banks.
SurePayroll’s business partners include Wells Fargo and ABN AMRO. For more information, visit www.surepayroll.com.
For More Information About SurePayroll:
Michael Alter
Senior Vice President
SurePayroll
847-676-8420, ext 7229
michael.alter@surepayroll.com
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