GLENVIEW, IL — April 17, 2009 — Online payroll service SurePayroll today announced that Graphic Design USA (GD USA) has awarded the SurePayroll Web site a 2009 American Inhouse Design Award.
GD USA hosts the annual American Inhouse Design Awards as a "unique opportunity for inhouse design, marketing and communications departments ... to be recognized for their creativity, for the special challenges they face and for their contributions to their businesses and institutions."
SurePayroll launched a redesigned Web site in October 2008 after months of designing, usability testing and revisions. While redesigning the Web site, the Marketing team was tasked with creating a visually appealing and informative experience for all small business owners seeking a simple online payroll solution that pays all federal, state and local taxes and is available anywhere, anytime.
Ian Hutchinson, sr. Web designer for SurePayroll, says, "I had to bear in mind that we cater to small businesses in many diverse industries — our customers could be anyone from accountants to general contractors to doctors with small practices. We had to find the lowest common denominator that would resonate with all these people."
"We wanted inviting photos with everyday business people in an environment surrounded by smooth, rounded images and plenty of white space," explains Hutchinson. "They all work together, not overwhelming or scaring visitors into choosing our service but assuring them that we know what they need in a payroll solution."
The award affirms the innovation and effectiveness of the SurePayroll Web site, what Hutchinson describes as "a nice, warm Web site that people want to continue reading." Out of more than 4,000 submissions, GD USA selected fewer than 400 inhouse design departments as American Inhouse Design Award recipients.
"To be chosen out of more than 4,000 submissions — including many that were created by highly regarded designers — is a testament to SurePayroll’s commitment to hiring talented individuals and encouraging their professional development," says SurePayroll President Michael Alter.
Since the redesigned Web site’s launch, Internet traffic has increased considerably. The number of visitors to the SurePayroll Website went up nearly 20 percent from a five-month time period before the redesigned site launched compared to the same five-month time period after the launch. During those two time periods, the number of pages visitors viewed jumped up by more than 17 percent while visitors viewed the Web site roughly 10 percent longer.
About SurePayroll:
SurePayroll is the online alternative to ADP® and Paychex®. SurePayroll's service and team members are dedicated to providing an easy, convenient online payroll service at a price small business owners can afford. Tens of thousands of customers rely on SurePayroll to process payroll wherever they want in as few as two minutes.
In addition, SurePayroll offers small businesses solutions for managing 401(k) plans, health insurance, workers' compensation, HR compliance and employee screening. For accountants and banking partners, SurePayroll provides private-label services that enable them to offer payroll processing to their small business clients.
Over the last decade, SurePayroll has received numerous prestigious awards for its innovative technology and outstanding customer service, including recognition from PC Magazine, Inc. 500, Accounting Today, the Stevie Awards and many others.
For more information, you can visit http://www.surepayroll.com, call 877.954.7873 or follow us on http://twitter.com/SurePayroll.
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