This months interview is with Howard A. Tullman, a seasoned entrepreneur based in Chicago, Illinois
with businesses in Seattle, Detroit and New York.
Howard has founded more than a half-dozen successful companies, taking them from concept to conquest
with what some have described as a Midas touch for startup ventures. As a sophisticated investor,
Howard now continues to operate several businesses, invests in startup companies, and sits on numerous
company boards. Currently, he is serving as the President of Chicago's Kendall College, having
orchestrated an impressive turnaround of an Evanston-based liberal arts college that had fallen on hard
times. Kendalls culinary and hospitality programs are now ranked among the top 3 in the United States.
Q: Howard, congratulations on your recent induction into the Chicago Area Entrepreneurial Hall of
Fame. You seem like a talented guy who could do well at almost anything. What attracted you to
entrepreneurship?
Its been totally clear since I was twelve that I would make the worlds worst employee. My family
was barely interested in keeping me around since I was so bad at taking direction. So Ive always worked
for myself. But I also thought that I would really like a chance to create some important and long-lasting
things in my life. As it happens, while it could have been art or literature, it ended up being businesses.
I couldnt be happier with the results.
Q: Most of our customers are entrepreneurs or small business owners. Do you have any good advice for
them? Whats the most important thing they need to do to succeed?
Forget about sleeping or learn to sleep faster. Focus on doing a few things very well. Do everything
with a vengeance. Make room in your business for all kinds of people. Plan to make lots of mistakes
make em, fix em, forget em. Dont look back.
Q: That makes a lot of sense. On the flip side, what are some of the reasons you think entrepreneurs
fail?
Entrepreneurs are like gas pedals. They need to partner with a good financial guy to be the brake on
their enthusiasm and excesses. Otherwise, one day theyll just slam into the wall. As they say, there are
no skid marks in startups.
Q: Final question: If one of your kids came home one day and said they wanted to quit their job and
start a company, would you advise them to do it?
I would ask them three questions. (1) Is the product or service to be provided by the new company
real? That is, does it save time or money or increase productivity? (2) Is the problem that they are
solving (or the solution they are offering) big enough to matter to a lot of people? You dont want to
create the greatest software never sold. And (3) Are they starting a business or just creating a product
or service thats an add-on or nice to have extension of things that are already offered by major
players.
And then Id ask how much they want to borrow from Dad.