Online marketing has become a necessity for many small businesses today. With so many people shopping and researching their purchases online, it’s often essential for a business to connect with this growing audience. Ignore it and risk being left behind.
However, there are so many voices in the online marketing industry right now – whether it’s content, SEO, blogging, social media – that it’s hard to know where to start or who to listen to.
So we’ve done some of the work for you and narrowed it down to 5 or so excellent blogs that you might want to bookmark or follow on Twitter. The following tend to focus on tactics supported by data and provide actionable advice you can follow without having a big budget.
- Quick Sprout. Neil Patel is one of the biggest names in the online marketing industry, and his Quick Sprout blog is full of high quality advice and guidance. For example, his 14 chapter “Beginner’s Guide to Online Marketing” can help anybody get on the right path.
- ConversionXL. Are you getting traffic to your website or blog, but struggling to convert readers into customers? This blog is all about conversion optimization. You won’t be disappointed with what you learn.
- Copyblogger. There is a lot to like about this blog, but nothing is more intriguing than the variety of content. It doesn’t matter if you are new to online marketing or have “been in the game” for many years, there is something for you here.
- Social Media Examiner. From Twitter to Facebook, you shouldn’t ignore social media as it pertains to your business. Developing and carrying out a social media strategy can be a challenge, so you need all the help you can get.
Note: Social Media Explorer focuses on many of the same topics.
5. Search Engine Land
. When it comes to search engine optimization (SEO), you know one thing to be true: change is the only constant. From Google algorithm changes to tips and advice, Search Engine Land never comes up short.
Note: Search Engine Journal and SEO Book are also among the top SEO related blogs.
You may not have time to read every post published on these blogs, but you should visit each one from time to time. When it comes to online marketing advice, you won’t find many that share better information.