Now that Apple has unveiled two larger iPhones, a smartwatch, and a mobile payment service, millions of people throughout the world are licking their chops. Among them is a large group of small business owners.
As a small business owner, it is likely that you will focus your time and attention on the new iPhones and the mobile payment service.
As cool as the smartwatch looks,
it doesn’t appear to bring much to the small business owner. However, there is one thing to keep an eye on: the device can serve as a digital wallet to pay for goods. For this reason, companies with a physical location may want to play up the fact that it accepts these types of payments.
What is Apple Pay?
Here is what you need to know about Apple Pay, the company’s revolutionary, innovative take on the mobile wallet.
Cupertino has already teamed with all three major credit card companies, as well as some of the top retailers and restaurants in the world, including Target and McDonald’s.
In short, consumers will soon have the ability to make a purchase by simply tapping their iPhone or iWatch at checkout.
There are two big questions yet to be answered:
- Will smaller companies, such as mom and pop shops, be able (and willing) to implement the technology necessary to accept these types of payments?
- Will consumers trust the fact that doing away with traditional payment methods, such as swiping a credit card, is in their best interest?
The iPhone 6
More so today than ever before, small business owners understand the importance of staying connected while away from the office.
The iPhone 6 will attract many business owners for a variety of reasons, including the following:
- Bigger screen size makes it easier to work on the go
- Higher resolution displays
- Faster processing power
- Improved battery life
- More storage for less money
With all these new Apple products staring you in the face, it is time to examine the finer details of each one. From there, you can decide if one or more can help your small business achieve greater success.