Picking a Domain and Test Driving Employees
It does not matter if you are choosing a domain name for a new business or rebranding your current operation, the decision you make will have a large impact on your future. Especially when small business owners consider the company website the most important technology tool they use.
When it comes to branding your company, there is nothing more important than the right domain. From the actual name to the URL extension, some details are more important than others.
Inc. recently examined "4 Ways Your Domain Name Can Make or Break Your Business," and here is what you need to know:
- Don't opt for a "cheap" extension, as .com is still top dog.
- Focus on spelling, pronunciation, and the length of the domain.
- Include keywords if possible, as this will give your site a boost from an SEO perspective.
- Don't be shy about leaving the keywords for another company and choosing a completely original domain name (think Google and Yahoo).
Test Drive Employees before Hiring
Do you have a long history of hiring employees that never seem to work out? If so, you need to change your approach to recruiting and hiring.
Many companies are "test driving" employees to ensure that they are a good fit.
There is a simple way of doing this: hire workers on a contract basis to get a better feel for what they offer, what they lack, and whether or not they fit in with your company as a whole.
Once the trial period comes to an end - 30 to 60 days on average - you can reassess the situation and decide what to do next.
Tip: make it clear upfront to the worker that they are working on a contract/trial basis. You don't want to mislead anybody, making them think they have a full-time position.
It is your hope that every worker you test drive is worthy to be hired as a full-time employee, but if this doesn't work out you can simply cut ties and move on.