After putting so much time, money, and energy into securing a new client, it would be a shame to take a step back and watch all your hard work go to waste.
Client retention should be a primary focus of all small business owners. Once you have a client in the pipeline, the last thing you want is for them to leave for a competitor.
There is no way to guarantee that a client will stay on board long term, but there are things you can do to improve the chance of this happening. Here are three strategies to consider:
From surveys to monthly calls with your clients, anything you can do to receive feedback is well worth the time. Not only does it show you care, but it also allows you to pinpoint what the client likes and dislikes.
There are many ways to show you care, and your clients will definitely take notice.
If your company has struggled with client retention in the past, the three strategies above will help you get back on track.