It’s not just the reviews that have been bad for The Expendables 3 – a mega-action vehicle starring the likes of Sylvester Stallone, Jason Statham and Arnold Schwarzenegger.
The box office has been somewhat of a disaster, grossing only $16-18 million in North America after its opening weekend, after spending $30 million on marketing alone. The Expendables 3 payroll has been rumored to have taken up much of the $120 million budget for the film.
The Expendables Franchise is Trending Down
The Expendables grossed $103 million with a budget of only $80 million – an ROI of 29%.
The Expendables 2 grossed just $85 million with a budget of $100 million – an ROI of -15%.
Spending more on payroll and getting a small return is not the way you want to go.
Along with Stallone, The Expendables 3 paid to put big stars on the payroll like Jet Li, Dolph L
undgren, Randy Couture, Terry Crews, and Antonio Banderas, Wesley Snipes, Kelsey Grammer, Kellan Lutz, Ronda Rousey, Glen Powell, Victor Ortiz, Robert Davi, Mel Gibson and Harrison Ford.
The scary part is their payroll could’ve been even higher for the third installment.
Bruce Willis, who’d been in the first two installments of the series, turned down an offer for $3 million.
If the trend continues, The Expendables 3 could be looking at an ROI of -50%.
Ouch. That’s a massive #payrollfail.