The Payroll Blog

News, tips, and advice for small business owners

Small Business Owners Rank Favorite Tech Tools in 2015

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Stefan Schumacher

Small business owners, entrepreneurs and startup founders are increasingly using technology to be more efficient, cut costs and increase productivity. The tools available today make it relatively easy for them to save and share documents, manage customer relationships, communicate through social media and market through email.

We surveyed small business owners nationwide, as part of our July 2015 SurePayroll Small Business Scorecard, to find out what their favorite tech tools were in these areas. Maybe you can pick up some ideas for your own business.

We also asked them about how technology is impacting how they do business (see infographic below).

Without further ado, here are Small Business Owners' Favorite Tech Tools in 2015. See last year's list to see which tools have moved up in the rankings. Tech tools grouped together with a slash indicate a tie in the rankings.

Cloud Storage

  1. Dropbox
  2. Google Drive
  3. Apple's iCloud
  4. Microsoft OneDrive
  5. Box

Social Network

  1. Facebook
  2. LinkedIn
  3. Google Plus
  4. Twitter
  5. Instagram

Social Media Management

  1. Hootsuite
  2. TweetDeck
  3. Sprout Social/SocialFlow
  4. Hearsay

Customer Relationship Management

  1. Salesforce
  2. Act
  3. SugarCRM/Contact Plus/OnContact

Email Marketing

  1. Constant Contact
  2. MailChimp
  3. Hubspot
  4. Marketo
  5. Eloqua/Infusionsoft/Silverpop/Unica

Organization Apps 

  1. Google Drive
  2. Evernote
  3. Tripit
  4. Trello/Expensify/Asana