Small Business Marketing

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  • Optimal Image Sizes to Share on Social Media Cheat Sheet

    May 18

    Figuring out the right image sizes to use when posting and sharing things on social media has become increasingly confounding. Every social network has its own set of specifications, size limits and dimensions.

  • How to Interpret Three Important Email Marketing Statistics

    May 16

    You developed personas, segmented your email list, personalized your marketing messages, and designed a beautiful campaign. Now, as the campaign lands in your recipients’ inboxes, the statistics start racking up. The bounce rate generally calculates first, followed by your opens and click-through rate. These numbers continue to update as the next few hours pass.

  • The Pros and Cons of Using Groupon for Your Business

    April 30

    Are you looking for a fresh way to advertise your business? Are you hoping to connect with local customers that are more than willing to check out your company? If you answered yes to both these questions, experimenting with Groupon may be right up your alley.

  • Post, Pin & Tweet: The Best Time to Outreach

    April 29

    When it comes to engaging with your social media following, timing is of the essence. Knowingwhen to share a link may spell the difference between an Internet sensation and a big letdown. Knowing when the most users are in front of their computer and primed to share your content, can be tricky. Our infographic provides you with the best times and the worst times to post on social media platforms.

  • Hashing Out the Almighty #Hashtag

    April 20

    Businesses and individuals using hashtags on social media have seen a 50-100% increase in engagement. The almighty hashtag can be a great way to organize content, create discussion and follow events.

  • 10 Ways to Unleash the Creative Power of Your Organization

    March 30

    Forward thinking differentiates successful businesses from their peers, particularly in this era of technological breakthroughs happening at amazing speeds. You’ve heard of companies that used to be successful but failed to innovate and keep up with the times. Their eventual shutdowns are compelling reasons for other businesses to now put a premium on creativity in the workplace. After all, people learn not just from their own mistakes.

  • The Anatomy of an Optimized Web Page

    March 11

    How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

  • How to Make a Great User Interface

    March 8

    We recently went through the process of redesigning our product’s user interface. As an entirely online service, this was obviously a very important project for our business.

  • How to Design an Email Marketing Program That Keeps Your Audience Reading

    March 4

    Email marketing is more than product announcements and discounts. Learn how to research and create outside-the-inbox email marketing campaigns that keep your audience coming back for more.

  • Simple Twitter Analytics Tips to Immediately Improve Your Engagement

    March 2

    Twitter can be a powerful tool for businesses. Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of those people, half followed through and shopped at the company's store or website. Furthermore, your followers can be a powerful force for your bottom line: three out of five followers made a purchase based on something they saw on their feed, and 43% plan to make multiple purchases from companies they follow.

  • How to Write a Good Request for Proposal (RFP)

    February 25

    When your company is seeking a vendor to perform an important task, you want to attract the best performers possible. A little thought before you prepare the Request for Proposal (RFP) can help you find that vendor.

  • Social Network Game Development Soars [Update]

    February 10

    You may have noticed over the weekend the online craze that was “Flappy Bird.” 

  • 3 Simple Tips to Make Excel Pretty for Small Business Owners

    January 28

    While some small business owners shy away from Microsoft Excel for one reason or the next (typically fear of the unknown), others realize that this tool is a great way to better organize many aspects of their company.

  • Why Your Business Needs to be on Snapchat

    January 11

    Offering a sense of urgency unlike any other social media platform, Snapchat has built its photo-sharing empire on vanishing content.