Even as big brick and mortar retailers struggle with the rise of e-commerce, a surprising number of small businesses still do not have a website. And a significant number are saying the Web isn’t all that important to their business, according to the May 2015 SurePayroll Small Business Scorecard®.
While 72% do have a company website, only 26% are using it for e-commerce – selling their products and services directly online.
As many as 2 in 5 said they don’t really need additional help with their sites, because the Internet just doesn’t play a significant role in their sales.
Still, 20% wanted more help with website design and functionality, and 25% could use more content to enhance their sites. Only 12% were looking to include an e-commerce component.
How Small Businesses Built Their Sites
You’ve probably seen advertisements or heard about the many tools available to design and develop your own website (Squarespace, Wix, Weebly, etc.). However, only 17% of small business owners reported using one of those services.
Most (52%) hired a creative agency or web development company to do all the website work for them. About 20% hired a freelance designer/web developer, and 11% had enough of a web background to do everything themselves.
As far as making sure their sites show up in Google search results, nearly 80% said they have a least a basic knowledge of search engine optimization.
With more and more commerce being done on smartphones, 74% of small businesses did report having a mobile friendly responsive design for their site; 8% have a separate mobile site; and 19% do not have a site built for mobile use.
Check out our infographic for an overview of how small businesses are using company websites, and a look at their optimism about the economy.
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