By now you have likely heard enough about LinkedIn to investigate it and perhaps you have even created a profile. If you’re not already on board with LinkedIn it is not too late. Think of LinkedIn as a digital Rolodex that connects people. Creating a profile on LinkedIn is becoming more common and should be considered because it is geared towards the promotion of business professional relationships.
Why Use LinkedIn?
Accountants use LinkedIn to build a network of connections with other business owners, acquaintances and friends. People use LinkedIn for business by posting information or sharing links to content that they feel will be of interest and help those whom they are connected with.
Consider these five tips:
1) Complete your profile. Make sure you have a complete accurate profile which includes a professional photograph of yourself, a well-written summary, your history of experience, skills and education. LinkedIn will show you how complete your profile is.
Helpful hint: After your profile is complete, regularly post content of value such as recently breaking tax news, links to payroll information, or articles you find that may be of interest to those you are connected with.
2) Use keywords in your headline and profile. When developing your profile, think of terms your ideal client would use to describe you. For example, rather than including "Owner" or "Founder" in your profile, consider using "Tax and payroll expert," or "Expert bookkeeper for small businesses," because those would be the terms people search for on LinkedIn. Additionally, consider adding your location.
3) Give prospects a reason to connect with you. In addition to using keywords in the headline of your profile it is important to add an attention-getting statement such as "...helping small businesses maximize revenue and profit," or "...saving small business owners more than 10 hours of work per week."
Helpful hint: Your profile might read: "Chicago-area tax and accounting expert helping small businesses maximize revenue and profit."
4) Make connections. Making solid connections takes a little work, start with a goal of connecting to 30 to 50 people and work up from there. LinkedIn has a feature that allows you to search for contacts, and once connected, there will be the option to connect to those who are connected to you. Actively work to connect with those you know versus those you have never met.
Helpful hint: Consider starting with your clients and build your connections from there.
5) Join and participate in a group. Beyond creating your profile, you might opt to join select and participate in conversations with LinkedIn groups. With hundreds of thousands to choose from, vet each group before you join to determine whether members may be a good fit for conversation where you can contribute based on your expertise. Active groups that have frequent discussions will yield the greatest possible exposure for you within the membership of each particular group. For this to be effective, you must stay active in a group by participating in conversations and starting conversations versus only dishing information out.
Helpful hint: Consider sharing helpful tax or payroll information, commentary along with a link to an article that you feel would benefit your clients. Connect with SurePayroll on LinkedIn for payroll tips and more.