The Payroll Blog
News, tips, and advice for small business owners
However, many online shoppers end up abandoning their virtual shopping carts, because they are confused about what do next, surprised by hidden costs, the website crashed or it took too long. E-commerce sites lose nearly $20 billion because of shopping cart abandonment each year.
So if you're running your own e-commerce business, you want to optimize the checkout process as best you can. You want to convert all of your shoppers into sales. Reducing shopping cart abandonment is a great way to do it.