Twitter can be a powerful tool for businesses. Fifty-seven percent of users have discovered a new small- or medium-sized business on Twitter, and of those people, half followed through and shopped at the company’s store or website. Furthermore, your followers can be a powerful force for your bottom line: three out of five followers made a purchase based on something they saw on their feed, and 43% plan to make multiple purchases from companies they follow.
You’ve likely heard of Periscope, the app owned by Twitter that lets users share and see live video streams on their mobile devices. Every day, 350,000 hours of video is streamed, and Periscope alone has 1.9 million daily active users. This app and others like it have transformed social media sharing.