Small Business Marketing

  • Word of Mouth Woos: How to Land Positive Reviews

    December 4

    Word of mouth—it’s everywhere, and it’s more powerful than ever. Last week we covered what to if you encounter negative reviews about your business. This week, we are focusing on the positive.

  • Word of Mouth Woes: 3 Tips for Handling Negative Online Reviews

    November 29

    How often have you heard that word of mouth is crucial to the success of a business, particularly a small business? Living in a world where you carry the internet in your pocket has greatly expanded what word of mouth means and how quickly it can spread—it’s no longer restricted to friends, relatives, neighbors, and colleagues. 

  • Fall into Better Business Habits

    September 22

    Each new season brings some type of change and seasonal specialties to look forward to. For fall, you might think of pumpkin spice, sweaters, trips to look at changing foliage and pick apples, and getting closer to year end holidays. For some, September comes, you blink, and it's suddenly December 31.

  • Small Steps, Big Payoff: Tips for Making Your Small Town Business Thrive

    August 1

    Being a small business owner in a small town can be a very different experience from owning a business in a bigger city. While there may be less overall competition in a small town, chances are there are already solid and long-standing relationships between your competitors and your target consumers in the community. 

  • Peer into Periscope: How Periscope Can Help Your Business

    January 3

    You've likely heard of Periscope, the app owned by Twitter that lets users share and see live video streams on their mobile devices. Every day, 350,000 hours of video is streamed, and Periscope alone has 1.9 million daily active users. This app and others like it have transformed social media sharing.

  • How to Drive Traffic with Twitter Cards in Four Easy Steps

    December 9

    Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement).

  • How to Network Like a Star

    September 29

    There is a big difference between networking and networking like a star. If you take the right approach, you will soon find that your strategy is paying off and that you are making major gains.

  • Picking a Domain and Test Driving Employees

    September 15

    It does not matter if you are choosing a domain name for a new business or rebranding your current operation, the decision you make will have a large impact on your future. Especially when small business owners consider the company website the most important technology tool they use.

  • Local SEO 101: Search Engine Optimization for Local Businesses

    September 15

    Search engine optimization is something that might seem complicated for many local businesses.

  • How to Grow Your Facebook Audience #socialmedia

    July 1

    Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

  • Using Social Media for Business (Part 1 of 3): Facebook vs. LinkedIn

    June 26

    Participating in social media is rapidly becoming a necessity for businesses.  In 2013, we will see discussions among business owners shifting away from why participate to where and how to get involved.  Social media is fast becoming social business. Recent research has shown 73 percent of salespeople using social media outperform those who don’t.

  • Lights, Camera, Action! How to Perfect Your Vine Strategy

    June 24

    Vine, the platform that features 6-second videos that play on a loop, has garnered the attention of more than 40 million users.

  • Optimal Image Sizes to Share on Social Media Cheat Sheet

    May 18

    Figuring out the right image sizes to use when posting and sharing things on social media has become increasingly confounding. Every social network has its own set of specifications, size limits and dimensions.

  • Post, Pin & Tweet: The Best Time to Outreach

    April 29

    When it comes to engaging with your social media following, timing is of the essence. Knowing when to share a link may spell the difference between an Internet sensation and a big letdown. Knowing when most users are in front of their computer and primed to share your content, can be tricky. Our infographic provides you with the best times and the worst times to post on social media platforms.

  • Hashing Out the Almighty #Hashtag

    April 20

    Businesses and individuals using hashtags on social media have seen a 50-100% increase in engagement. The almighty hashtag can be a great way to organize content, create discussion and follow events.

  • 10 Ways to Unleash the Creative Power of Your Organization

    March 30

    Forward thinking differentiates successful businesses from their peers, particularly in this era of technological breakthroughs happening at amazing speeds. You’ve heard of companies that used to be successful but failed to innovate and keep up with the times. Their eventual shutdowns are compelling reasons for other businesses to now put a premium on creativity in the workplace. After all, people learn not just from their own mistakes.

  • The Anatomy of an Optimized Web Page

    March 11

    How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.

  • How to Make a Great User Interface

    March 8

    We recently went through the process of redesigning our product’s user interface. As an entirely online service, this was obviously a very important project for our business.

  • How to Design an Email Marketing Program That Keeps Your Audience Reading

    March 4

    Email marketing is more than product announcements and discounts. Learn how to research and create outside-the-inbox email marketing campaigns that keep your audience coming back for more.

  • How to Write a Good Request for Proposal (RFP)

    February 25

    When your company is seeking a vendor to perform an important task, you want to attract the best performers possible. A little thought before you prepare the Request for Proposal (RFP) can help you find that vendor.