Small Business Marketing

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  • Fall into Better Business Habits

    September 22

    Each new season brings some type of change and seasonal specialties to look forward to. For fall, you might think of pumpkin spice, sweaters, trips to look at changing foliage and pick apples, and getting closer to year end holidays. For some, September comes, you blink, and it's suddenly December 31.

  • Small Steps, Big Payoff: Tips for Making Your Small Town Business Thrive

    August 1

    Being a small business owner in a small town can be a very different experience from owning a business in a bigger city. While there may be less overall competition in a small town, chances are there are already solid and long-standing relationships between your competitors and your target consumers in the community. 

  • Peer into Periscope: How Periscope Can Help Your Business

    January 3

    You've likely heard of Periscope, the app owned by Twitter that lets users share and see live video streams on their mobile devices. Every day, 350,000 hours of video is streamed, and Periscope alone has 1.9 million daily active users. This app and others like it have transformed social media sharing.

  • 15 New Year's Resolutions That Are Not Cliche

    December 26

    At this point the new year’s resolutions blog is almost a cliche in itself. And we could list off a bunch of generic ideas for resolutions about staying healthy or making more money or getting a new job. But let’s be more specific than that. Let’s come up with some very specific new year’s resolutions that will actually improve your daily life. We’d love to hear yours too. Please share in the comments section or on our social media pages.

  • How to Drive Traffic with Twitter Cards in Four Easy Steps

    December 9

    Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement).

  • Why Do Online Shoppers Leave Without Paying?

    December 2

    The joy of shopping online for many people is just how easy it is to complete your order. On sites like Amazon.com, you can checkout with one click. When you can quickly look over what you’ve selected, see the total and make your purchase happen instantaneously it can make you more likely to buy from an e-commerce site. Just because the experience is so pleasant.

  • Unique and Affordable Gifts for Your Clients

    November 19

    Telling clients you appreciate them goes a long way in building loyalty.  For less than $2 per client you can also give a unique and affordable gift. Follow these tips during busy season and make all of your client meetings a little more rewarding.

  • What is Customer Attrition and Why Does it Matter?

    November 11

    As a business owner, you have a lot on your plate. For this reason, customer attrition rate may be something you are overlooking.

  • 4 Steps to Creating a Communication Plan for Customers

    October 6

    Think of a communication plan like a map you prepare that will route and show the delivery for many messages. Good communication plans keep customers in the loop. There are many annually recurring events where communication to customers can be mapped out or planned; there may also be uncommon or non-planned events such as new tax laws going into effect or changes to payroll tax withholdings.

  • How to Network Like a Star

    September 29

    There is a big difference between networking and networking like a star. If you take the right approach, you will soon find that your strategy is paying off and that you are making major gains.

  • Local SEO 101: Search Engine Optimization for Local Businesses

    September 15

    Search engine optimization is something that might seem complicated for many local businesses.

  • Picking a Domain and Test Driving Employees

    September 15

    It does not matter if you are choosing a domain name for a new business or are rebranding your current operation, the decision you make will have a large impact on your future. Especially when small business owners consider the company website the most important technology tool they use.

  • What's a Verified Twitter Account and How do I Get One?

    September 14

    What do Kim Kardashian, Barack Obama, Martha Stewart, and William Shatner all have in common? They’ve got verified Twitter accounts.

  • Everything You Need to Do Online When You Move Business Locations

    September 1

    One of the biggest mistakes companies can make is to move locations with no concern for their online presence. While you may be anxious to get settled into your new space and would rather worry about the rest later, it’s wise to spend some time before your move making a few online changes.

  • Setting Up a Company Page on Facebook and LinkedIn

    August 1

    Facebook and LinkedIn company pages are used to reinforce your brand and develop and build relationships with customers and prospects.  Last month we covered how to use Facebook and LinkedIn for business. There is good reason to set up company pages on both, Facebook and LinkedIn audience demographics are different. In this article you will learn how to create a company page on Facebook and LinkedIn, as well as how to post and build followership.

  • How to Grow Your Facebook Audience #socialmedia

    July 1

    Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

  • Using Social Media for Business (Part 1 of 3): Facebook vs. LinkedIn

    June 26

    Participating in social media is rapidly becoming a necessity for businesses.  In 2013, we will see discussions among business owners shifting away from why participate to where and how to get involved.  Social media is fast becoming social business. Recent research has shown 73 percent of salespeople using social media outperform those who don’t.

  • Lights, Camera, Action! How to Perfect Your Vine Strategy

    June 24

    Vine, the platform that features 6-second videos that play on a loop, has garnered the attention of more than 40 million users.

  • Optimal Image Sizes to Share on Social Media Cheat Sheet

    May 18

    Figuring out the right image sizes to use when posting and sharing things on social media has become increasingly confounding. Every social network has its own set of specifications, size limits and dimensions.

  • How to Interpret Three Important Email Marketing Statistics

    May 16

    You developed personas, segmented your email list, personalized your marketing messages, and designed a beautiful campaign. Now, as the campaign lands in your recipients’ inboxes, the statistics start racking up. The bounce rate generally calculates first, followed by your opens and click-through rate. These numbers continue to update as the next few hours pass.