Black Friday. Small Business Saturday. Cyber Monday.
Last year, a record-breaking 200.4 million consumers shopped over the five days between Thanksgiving Day and Cyber Monday, according to a National Retail Federation (NRF) press release.
- 76.2 million in stores on Black Friday
- 73 million online on Cyber Monday
- 59 million in stores on Small Business Saturday.
Identifying and planning your holiday specials as soon as possible can pay off.
Thanksgiving weekend shoppers said:
- 55% of their purchases were specifically driven by sales and promotions.
- 31% shared that a limited-time sale or promotion convinced them to make a purchase they were hesitant about.
About 85% of consumers had already started their holiday shopping by Thanksgiving weekend.
Americans Prefer to Shop Local
Americans prefer to buy products from local, small, independently owned businesses when they can, according to SurePayroll® By Paychex report.
- 84% of Americans believe small businesses are vital to their communities.
- 78% of Saturday shoppers cited Small Business Saturday as their reason for shopping that day.
They believe their neighborhood businesses offer higher quality items, have more attentive employees and do more to support the community compared to their big box counterparts.
Plan Small Business Saturday Specials
Capture that interest and traffic for your business. Get the word out about your holiday specials early. Consider
- Offer specials to existing customers
- Seek different ways to get your brand in front of new customers
- Update your online presence
Simplifying Your Success
At SurePayroll, we’re proud to give small business owners the freedom to focus on growing their businesses and taking care of their teams with our easy, affordable payroll service.
Learn how you can simplify payroll at www.surepayroll.com.
SurePayroll survey of 2,003 general population Americans conducted by OnePoll.
